It’ll be interesting to see how Super Bowl advertisers react to Gillette’s bold move, switching its slogan, “the best men can GET,” to “the best men can BE.” Their short film with their logo has gotten 747 K Thumbs Up on YouTube, and 1.3 Million Thumbs Down, notes Forbes, and they’ve been criticized for hiring a female director for the shoot, and for showing a “toxic masculinity” without any blame falling on women. Aren’t there “mean girls,” too? Don’t men have toxic mothers as well as toxic dads? Sure! We’re all toxic by those standards. Stand by for a backlash! One step forward….but hey, it’s better than being ignored!
The Screwnomics Blog
* The economic theory that women should always work for less, or better, for free.